Social media has totally changed many of our lifestyles, ranging from the way we receive news to the way we treat our loved ones. Social media is everywhere, it’s inevitable, it’s powerful and it’s here to stay.
1. Should social media marketing be a focus area in your marketing strategy?
As popular social media platforms are growing drastically, it is a good idea to create a presence for your business here. In addition, each platform has a unique audience, so if your content on a specific social media platform addresses the needs of your audience, your marketing efforts should be successful.
Social media also enables your business to stay abreast of changing consumer needs, priorities and behaviors.
Here are examples of valuable social media trends (“Trends”) that your business can apply:
How many people use social media? (Statista, 2020).
- 3.78 Billion social media consumers worldwide.
- This is 48% of the world’s population.
One of the main reasons why social media enjoys so much traffic is because the mobile possibilities for users are constantly improving. It’s getting simpler and easier to access social media no matter where you are.
2. Facebook as the market leader
Facebook is the most popular social media platform!
With more than 2.32 billion active users per month, Facebook remains the most used social media platform (Pewinternet, 2018). Interestingly, Facebook was also the first social network ever to cross the one billion active user brand.
As Facebook currently ranks as the largest social networking service (based on global reach and total active users), it is important to know how your content can perform as well as how your paid and organic reach can be used optimally.
3. The power of social media marketing
About 73% of marketers believe that the use of social media can be the most effective medium in a marketing strategy (Buffer, 2019).
Social media enables businesses to use cost-effective marketing channels, interact with their audience and also build loyalty to their brands.
How many potential consumers use social media daily?
About 54% of daily social media users research a product or service (GlobalWebIndex, 2018).
More and more potential buyers are joining social media networks to seek reviews and recommendations on a specific product or service in which they are interested. Therefore, it is essential to have a prominent online presence on various social media platforms.
5. The impact of positive customer experience
It is currently no surprise that social media marketing is essential for your business.
The idea here is to manage your online presence and make sure you keep in touch with your audience. This includes responding to comments, mentions and messages. About 71% of consumers who have had a positive experience with your brand on social media are likely to recommend the brand to their friends and family (Lyfe Marketing, 2018).
Ask yourself the following question again:
Can SOCIAL MEDIA add further success to your business?
The answer is YES!
The Covid-19 pandemic has resulted in an increase in the number of employees working from home. This means that consumers spend longer periods online. Social media has proven to be a valuable channel for marketers and businesses to reach customers!